SEO Copywriting Tips
Don't just build Content for Search Engines
One of the most common mistakes we see people do when they are building content is thinking only of the search engines. They will stuff in keywords even when they make no sense. Even if you do get past the Search Engine filters and spam detectors, what happens when someone actually lands on this page? What is the point of having someone come to your site only to find the content makes no sense? Wouldn't you leave? You are better off spending more time or paying more for content that a visitor will find valuable. Also, good quality content will stand the test of time.
Good Content for Natural Links
When you build good content, links will come. When you have good content, other web sites will link to you to make their sites look better. We have found that if you write about a relevant topic and then go out to the expert bloggers and notify them of it, they will usually reference your content and link back to you.
Copywriting is forever - in little bits
This one tip is for sure, content is forever. Links, metatags and other SEO techniques come and go but content has always been relevant at some level. Don't look at your content task as an ongoing uphill climb. Get in a ritual of writing 1 page of content every other day for your site, or find a partner that will. Within 2 years, you will have roughly 350 pages of unique, index-able content on your site. Search engines will love it, your visitors will love it, you will benefit from it for years to come!
It doesn't have to be award winning content to make a difference
Many people that we talk to get stumped on what to write about. Just write! Read an industry publication to get the ideas rolling. You don't need a 5,000 word essay that will change your industry. Just write about a topic you were challenged with recently. Write about how great your employees are, write about a new portion of your product or service that few know about. Just write!
If all else fails and you need to hire an SEO copywriting company, be selective
Something that is important when it comes to hiring an SEO copywriting company is that they can understand your product or service at some level. We have seen content done by even good SEO copywriting teams from a grammatical point of view, but the topics they wrote about were way off and would likely detour a would be customer. You need to always keep in mind that people will actually read these things. As I stated above, the content does not need to be award winning, but it should make sense.
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