Case Study

Client Case Study - Buy Online, Inc.

iCopywriter.com was brought on to manage the day-to-day content creation to help Buy Online, Inc., in conjunction with their SEO firm, achieve top rankings for sought after furniture terms, considered to be some of the most competitive in the industry.

The Problem: Most of Buy Online Inc's, competition were 10 or more year old web sites with thousands of pages of content and to compete, they would have to play catch up.

The Solution: iCopywriter.com was brought on to do an aggressive build out of content for 3 of their top properties; BuyVanitiesOnline.com, BuyOutDoorFurnitureOnline.com and BuyCouchesOnline.com.

The Results: The campaign resulted in top 10 Google ranking for terms like 'couches,' 'vanities' and 'outdoor furniture' and was responsible for driving more than an estimated $5 million in revenue in the first year of these sites' existence.

BuyVanitiesOnline.com -
-Indexed Pages: 459
-Top Google Rankings: Bathroom Vanities, Bathroom Vanity, Vanities and 400 others
-Content Index Location: http://www.buyvanitiesonline.com/blog/

BuyOutdoorFurnitureOnline.com -
-Indexed Pages: 1020
-Top Google Rankings: Outdoor Furniture, Wicker Outdoor Furniture, Outdoor Patio Furniture
-Content Index Location: http://www.buyoutdoorfurnitureonline.com/blog/

BuyCouchesOnline.com -
-Indexed Pages: 533
-Top Google Rankings: Couches, Leather Couches
-Content Index Location: http://www.buycouchesonline.com

Testimonial From Client:

"iCopywriter was one of the most cost effective and important decisions we made in ensuring our site would be ranked well in the search engines. Not only do we rank for just about everything that we wanted to, the content on our site has proven to be a valuable sales tool as it shows users that we are updating our site and a flourishing business"
-Jeremy Fussleman, CEO, Buy Online, Inc.

 

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